Forecast myopia (with apologies to Theo Levitt)

How often have forecasts been missed due to inadequate time being spent scrutinising the underlying assumptions. Often it seems to me that forecasts are exercises in optimism and opinion, rather than the outcome of rigorous analysis.

For good forecasting outcomes, spend more time on the assumptions, and considering the real impact of your activities on customers and competitors, and less on generating nice looking spreadsheets.


About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
This entry was posted in Marketing and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s