Leadership & management.


    There is a difference between telling someone what to do (management) and inciting a movement (leadership).

    Managers use organisational structures to get stuff done, leaders create momentum by enabling connections to be made amongst like minded people, and showing the way.

    You need 2 things to generate momentum:

  1. A shared passion
  2. A way to communicate.

    The web has changed the dynamics, but not the rules, they are as old as human interaction.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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