The rules of the game have changed, marketing is about the engagement  of customers.

My definition of marketing, is” the recognition, building, protecting and leveraging competitive advantage”

Engagement by consumers in the brand proposition is what that is all about.


No  longer is average stuff for average consumers, marketed with “noise” good enough, the product (be it physical or a service) must be some combination of new, different, offer a unique solution, be beautifully designed, or simplify, to somehow engage customers so they can see value beyond the cheapest price.




About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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