Information itself is no longer power.

 In the past, those who held the information held the power, no longer is it so clear cut.

Now, we have so many options opened up to us that the sharing of information is the new power, as information attracts activity, as light attracts a moth.

This is a huge change in the competitive landscape that has occurred so quickly that many have yet to twig, and therein lies a wealth of opportunity to restructure demand chains based on the availability a and transparency of information, rather than its proprietary ownership or location.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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