What’s the purpose?

 Your purpose, should be a reflection of why you do what you do and what makes your business unique, and hopefully fun to be a part of. 

It should be an articulation of what you do better than anyone else that creates a “gravity” to which your customers and other stakeholders are attracted. 

 It serves as a filter for ideas, behaviour, and strategy. Anything that does not connect to the purpose, by definition, should not be done, as it is a wate of an opportunity to connect to the foundations of why you are here.

About strategyaudit

StrategyAudit is a boutique strategy and marketing consultancy concentrating on the challenges of the medium sized manufacturing businesses that make up the backbone of our economy. The particular focus is on their strategic and marketing development. as well as the business and operational efficiency improvements necessary for day to day commercial survival. We not only give advice, we go down "into the weeds" to ensure and enable implementation.
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3 Responses to What’s the purpose?

  1. Pingback: Strategyaudit’s Blog

  2. Phil says:

    Excellent stuff – gives me some ideas

    • strategyaudit says:

      Phil,
      Ideas are your stock in trade!
      Now to see if this system works, hopefully the problems ofm yeaterday are gone.

      Allen

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