Talk is cheap

February 29, 2012

We are pretty well immune to those who make promises, as we have heard it all before, and having been burnt, and burnt, we tend not to believe the hype this time.

Doesn’t matter if it is a colleague assuring us they will meet a deadline, a supplier “guaranteeing” performance of his offering, or a pollie telling us the train line will be built by the end of 2020, we have heard it all before.

The antidote is to stop saying and start doing, and let the performance speak for itself. 

 

Measuring leadership.

February 27, 2012

Leadership is often seen as a “soft” skill, hard to measure, and really only obvious with the benefit of hindsight.

Perhaps not, the potential success of leaders can be at least partly assessed by looking at what makes people unsuccessful as leaders. 

As a test, when considering someone  as a potential leader you could do a lot worse than score the person on the traits listed, and if sitting on a selection committee, get the members to evaluate a candidate separately on a set of scales that reflect the particular requirements of the appointment role,  then compare notes.  At least then you will see the areas of agreement and those for further investigation and debate.

Equally, within a context of an agreed strategy and expected results, the same scale could be used as a tool to evaluate executive performance.

Perhaps our “leaders” in Canberra should consider some objctive evaluation in about 3 hours, rather than relying on self interest, and allegiences based on all but the long term good of the country. Always the optimist!

Indecision amplified.

February 24, 2012

I spoke to a few people in Canberra yesterday, curious as to the impact of the Labor leadership cat-fight on the rest of the place.

Whilst I expected it to be the topic of the day, the consensus was that work in the bureaucracy, the implementers of policy, had come to a complete standstill over the last few weeks, and yesterday, started rolling backwards as individuals took the lead from their bosses, and started jockeying for  post cat-fight, and probably post this current “government”, position.

If we ever needed a graphic example of the impact of indecision and conflict at the top, we need look no further.

The worse it has got at the top, the more the impact ripples through the ranks, stopping any sort of sensible conversation, let alone strategy (policy in their terms) implementation. Worse still, the ripples amplify the impact, so the recovery time will be substantial.

The impact of the profound lack of leadership that this power tussle has displayed will be felt for months, probably years. Problem is, we as taxpaying individuals and enterprises are paying through the nose for the privilege of watching this stupid game, as the main game gets totally ignored, and continues down the proverbial slot. 

Sell the frog.

February 23, 2012

 Successful stories are always greater than the sum of their parts.

Great stories engage, enlighten, inform, and inspire, so to dissect the sum to explain the parts may seem easier than selling the whole thing, but it usually does not work. Telling the big picture, the big idea, the big picture, is a key to selling.

Try describing how a frog jumps to someone who has not seen one jump by dissecting it. You can describe the long legs, musculature, power to weight ratio, but that does not help much, better to show them the frog jumping.

The why and how of budgeting

February 22, 2012

Into the new year, most companies that have June 30 as year end will start the tortuous path of setting the new budget. I have seen the budget process take 6 months, and be as useless as a water pistol in a gunfight when it comes to delivering meaningful outcomes.

Two simple questions are often not asked:

    1. Why are we doing this?
    2. How are we going to get the outcomes satisfactory to the short term needs of stakeholders, and that also set the business up for long term commercial sustainability?

In other words, have a clear business purpose, and know what you have to do to progressively deliver  on the undertakings. 

Product Disasters can be marketing gold.

February 21, 2012

Remember the Arnott’s case, in 1997 they recalled millions of packets, and showed them being crushed on TV, in the days before u-tube. Tylenol in the US went trough the same thing in 1882, 6 packets were laced with cyanide, leading to several deaths, and J&J without hesitation recalled the hundreds of millions of packets in the  market, and talked about what had happened, what measures they and the police were taking, and assisted the families of those who had died. 

In the new techie world, the same thing applies, 37 Signals has a suite of software products on the cloud, they appear to work well, but when they go down, (every senior managers major concern with the cloud) as it is out of immediate control, it really hurts. 37 signals lost Campfire, but they turned the disaster into gold by communicating.

In most cases where a recall is deemed necessary, it is just a cost, often a huge one, sometimes a terminal one. However, by taking the public into their confidence, a recall, or outage as in the case of Campfire,  can be used as powerful evidence that the company puts the welfare of their customers above all else.

Pretty powerful stuff in an environment of bland, commodity brands that have little to differentiate themselves.

Mobile Visual Search, MVS for short

February 19, 2012

Just a few months ago, QR codes seemed to me to be the answer to a marketers prayer, a simple way for products and services to connect with anyone with a mobile device, and an interest. 

However, Aussies,  often quick adapters of technology seemed not to be interested. At a recent wine symposium of a major wine region to which I was lucky enough to score an invitation to, I saw only one brand using QR codes, and yesterday in a major retail outlet, I scoured to the place to find, none.  (great excuse eh, just looking for a QR code darling!). This lack of take-up by Australian wineries was a surprise to me, then Joan Muschamp posted on the Social media examiner site, and all became clear. 

 I thought wineries would rush to QR codes, perhaps the explanation in this article talking about the next big thing, leading to the early death of QR codes, Mobile Visual Search, that we humans are visual animals, and a big bar code does not do it for us, has something in it.

Soon we will be able to point our phone at a building, label, poster, product, whatever, and get immediate feedback on the object. Currently the technology is pretty early stage, Google have started marketing it as “Google Goggles” and Apple has their version as well.

Point is, the pace of innovation  is still accelerating, and the opportunities are for the early adopters, the marketers who get on top of a consumer friendly technology early, and leverage it for the brand, by connecting to their content, and telling their stories.

 

 

 

 

 

 

 

 

 

8 Questions for business planning.

February 17, 2012

  

  • Which customers?
  • Which markets?
  • What is the vale proposition?
  • What are the processes that are required to deliver the value proposition?
  • What capabilities are required to deliver the strategy?
  • What technology is required to deliver the strategy?
  • What are the organisational enablers of the strategy?

And most importantly,

  • How do we engage our people to participate in the definition of all these, then in the delivery, management, and improvement steps that follow?

Pretty simple really, or how enormously complicated, challenging, and ultimately rewarding, depending on how deeply you think about the list

Open Vs Closed systems scorecard.

February 16, 2012

The world is full of paradoxes.

Apple, the ultimate closed system is now again, the worlds most valuable company, but was started by two blokes, one of whom was, and remains an advocate of open systems, Steve Wozniak, and the other, Steve Jobs, a passionate and demanding driver of closed systems, with commercial windows. It will be enlightening to hear the analysis of market share and profitability as Googles open Android enabled devices pull away from Apple’s closed version in mobile devices

IBM almost went broke trying to hold everything inside its business model, then opened up, completely revised their business model, and emerged from its near death as a much stronger business. Wikipedia 1.0 was tried as a closed system, but succeeded only when Jimmy Wales relinquished enormous amounts of power to the crowd. Similarly, Linux was started on the bulletin boards of the early web, by a small group led by Linux Thorvaldsen who simply wanted to get away from the control, then exerted by that early, and still, proponent of closed systems,  Microsoft.

So what are the lessons in all this?

  1. Simply that there is no one cookie cutter model that can be applied, that differing models suit different circumstances, and times.
  2. Nothing lasts forever, the next iteration will call into question all the assumptions of the previous model
  3. The model is evolving all the time, trying to lock it in is a bit like Canute’s efforts with the tide.

Porters strategy do and don’t list.

February 14, 2012

Following up the post yesterday commenting on the changes the net has wrought in relation to Michael Porters ideas about substitutes. It seemed useful to add links to two useful articles by Joan Magretta, who has written a book on Porters work.

The first is the strategy mistakes Porters sees most commonly,  and the second a great list of strategy  do’s & don’ts.

There are many lists on the web, bloggers particularly know that response rates go up substantially with a list in the headline, but if you are going to take notice of anyone, it may as well be one of the giants of strategic thinking.

 


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